Cross media is mostly used to extend an advertisement campagne, however not all advertisement campagne using multiple media are real cross media. In my opinion the definition of cross media is: in a project multiple kind of media are used (internet, television, mobile ect), but all media are individual products. Here are two examples of what I thing are good examples of cross media. Read the rest of this entry »
Defining Cross Media is a hard task. Cross Media defines crossing all the media in every possible way. In the following post you can find a few examples we found and feel that really fits the definition of Cross Media.
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