Research results

January 13, 2010

I the following two Research User interface , Research Screen links the results of two differnt types of research can be found. These regard the user interface and the paper prototype of our total screen.

Advertisements

target group(s)

November 20, 2009

As said in the post ‘what will we do?’ of Friday 11 November we will make a cross media product for travelers who use the train station. We have identified three different kinds of travelers: the tourists, the commuters and the people who travel by train less than ten times a year (the average family). Each group has got their own characteristics and different purpose to use the train station and thus they need a different approach. Read the rest of this entry »


Product identity

November 20, 2009

What kind of product will we create and which feeling should it generate? What should be the identity of our cross media product?

Read the rest of this entry »


A good example of cross media?

November 13, 2009

Cross media is mostly used to extend an advertisement campagne, however not all advertisement campagne using multiple media are real cross media. In my opinion the definition of cross media is: in a project multiple kind of media are used (internet, television, mobile ect), but all media are individual products. Here are two examples of what I thing are good examples of cross media. Read the rest of this entry »


Cross Media Examples

November 13, 2009

Defining Cross Media is a hard task. Cross Media defines crossing all the media in every possible way. In the following post you can find a few examples we found and feel that really fits the definition of Cross Media.
Read the rest of this entry »


Research Plan

November 13, 2009

Goal
To get an insight on all different type of travelers (this includes tourists, citizens and students) and how they experience the construction work, at arrival and at departure.
Read the rest of this entry »


What will we do?

November 13, 2009

The demolishing and construction of the new Spoorzone in Delft will have a big impact on the life of the people who life close to the construction site, but it will also have an effect on how tourists will experience Delft. The majority of the tourists will enter Delft by train. What will happen to their expectations if the first thing your will see of the city is a giant mess, this huge construction side? Read the rest of this entry »