Project briefing

All the previous stories let to this briefing.
On monday we hed to present this briefing to our fellow students and supervisors. Here you will find the presentation.

One Response to Project briefing

  1. ninavl says:

    Hey mediacrossroad,
    I think it is a nice and compact briefing. It looks like you have formed a clear image of what you want to accomplish with the communication goal and you have a clear way of getting it over to the public. The piece about the target group looks somewhat more insecure. You look afraid to throw the tourist away and this continues in the identity and the proposition. I think you would make it easier for yourself if you do trow them away, your energy will be much more focused on the primary target group and therefore the choises you will make during the project will have stronger argumentation. Maybe in the last stage a reflection can be made to see whether or not some small changes will make the project suitable for a bigger audience.

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