Cross Media Examples

Defining Cross Media is a hard task. Cross Media defines crossing all the media in every possible way. In the following post you can find a few examples we found and feel that really fits the definition of Cross Media.

Microsoft surface

Microsoft Surface is a revolutionary multi-touch computer that responds to natural hand gestures and real-world objects, helping people interact with digital content in a simple and intuitive way. With a large, horizontal user interface, Surface offers a unique gathering place where multiple users can collaboratively and simultaneously interact with data and each other.

With this method you can easily transfer files between phones, cameras, mp3-players and hard-disks. For example you place your camera on the table; the photos will appear around the camera. And if you place a phone on the table and slide/drag photos from the camera to your phone they will be copied to the phone.

Windows surface has many other uses. For example in restaurants the table can provide information about food or drinks placed on the table. By placing your credit card on the table you can pay the bill.


Poenrace is a contest held by PayPal where one has to find a certain advertisement on if you are the First one to find this add you win 10.000 euro. The contest has 2 phases, in the First phase you have to solve puzzles these give hints to the actual add. The second phase is finding the add and enter it at the PayPal site. Of course this requires a PayPal acount. This contest is a great advertisement for marktplaats as well as for PayPal, which are both part of EBay.

sms 2 screen

SMS2screen has various applications. Small applications are text messages on a big screen at an event or on TV. Text messages are a lot more lately and the variety of applications has increased a lot. Now we can vote for artists you see on TV. Donate to good causes through sms. Pay though sms for mobile internet downloads such as wallpapers, ringtones and games. And many more applications

Scanning with a mobile phone

Coca-Cola had a contest in which participants had to scan a code with their mobile phones. This technology is called Mobile tagging and works because the phones connected to the internet could immediately see though the coca-cola database if the code of the participant had won any prizes.
Mobile tagging uses ShotCodes, special 2d barcodes, to link people from off-line materials to mobile internet pages. It is interactive marketing where your customers see something that interests them, they scan the ShotCode with their camera mobile phone and they are instantly connected to your mobile internet page. In other words; mobile tagging makes paper click-able.

Source contest:

Source technology:


Layar is an application for on your mobile phone which shows you what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. By moving the camera in your live surrounding small pop-ups will appear. These pop-ups are settings where you can define your personal needs. So if your looking for houses for sale, nearby pubs of gasstations, these will pop-up on the screen of your mobile. By clicking on this pop-up you can access there website, call the realter and even find their address so your phone can navigate you to that spot.

2 Responses to Cross Media Examples

  1. ifyou(f1) says:

    i like the idea of Microsoft surface, i believe it will become a new trand of screen. it is cross media because it can be use between phones, cameras, etc. if they can combine TV as well, the surface could be more functional.

  2. […] Not really cross media, but it looks very cool. It is a bit the extended version of the ’Microsoft surface’ table in a previous post […]

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