After we generated a couple of ideas/concepts we had to deside with which we want to work on. Out of the five concept we picked one. See the pre concepts. Friday we will publish a more detailed report of our chosen concept. Which one will it be?…
Brainstorming… wondering… imagining. We’re in the middle of that. Apart from creating scenarios, we are extracting keywords. We got them out of the first range of little ideas. They are about the processes behind the ideas. They are the answer to the question: How to take away grumpiness. It goes like this: Read the rest of this entry »
After an hour of brainstorming this day, we felt like going to the station rather then creating ideas behind a desk. So did we, and here’s a picture. We were brainstorming about solutions that are easy, fast, personal, conscientious and recognizable. Eventually there was a myriad of cool and crazy little ideas. Our next move will be to chase the one big solution. To get there, we will go up and down the levels of abstractness. We’ll ask questions like “Which route will our commuter Philip Kroonenberg take to get to the busses?” and “What is exactly so funny about seeing your uploaded image on a really big screen?” You can expect a scenario on this blog soon.
As said in the post ‘what will we do?’ of Friday 11 November we will make a cross media product for travelers who use the train station. We have identified three different kinds of travelers: the tourists, the commuters and the people who travel by train less than ten times a year (the average family). Each group has got their own characteristics and different purpose to use the train station and thus they need a different approach. Read the rest of this entry »
What kind of product will we create and which feeling should it generate? What should be the identity of our cross media product?