From ideas to concepts

November 27, 2009

After we generated a couple of ideas/concepts we had to deside with which we want to work on. Out of the five concept we picked one. See the pre concepts. Friday we will publish a more detailed report of our chosen concept. Which one will it be?…


Ideas and what’s behind them

November 27, 2009

Brainstorming… wondering… imagining. We’re in the middle of that. Apart from creating scenarios, we are extracting keywords. We got them out of the first range of little ideas. They are about the processes behind the ideas. They are the answer to the question: How to take away grumpiness. It goes like this: Read the rest of this entry »


Getting the feeling

November 25, 2009

After an hour of brainstorming this day, we felt like going to the station rather then creating ideas behind a desk. So did we, and here’s a picture. We were brainstorming about solutions that are easy, fast, personal, conscientious and  recognizable. Eventually there was a myriad of cool and crazy little ideas. Our next move will be to chase the one big solution. To get there, we will go up and down the levels of abstractness. We’ll ask questions like “Which route will our commuter Philip Kroonenberg take to get to the busses?” and “What is exactly so funny about seeing your uploaded image on a really big screen?” You can expect a scenario on this blog soon.


Project briefing

November 25, 2009

All the previous stories let to this briefing.
On monday we hed to present this briefing to our fellow students and supervisors. Here you will find the presentation.


target group(s)

November 20, 2009

As said in the post ‘what will we do?’ of Friday 11 November we will make a cross media product for travelers who use the train station. We have identified three different kinds of travelers: the tourists, the commuters and the people who travel by train less than ten times a year (the average family). Each group has got their own characteristics and different purpose to use the train station and thus they need a different approach. Read the rest of this entry »


Another cross media example

November 20, 2009

Here another couple inspiring examples. The first two (from artist LUC) are not really cross media, but really funny. Although the second it is another advertisement campagne, it is a form of cross media. Not really one we will use, but a good example non the less. Read the rest of this entry »


Product identity

November 20, 2009

What kind of product will we create and which feeling should it generate? What should be the identity of our cross media product?

Read the rest of this entry »